10 Reasons Why You Should Add Your Business to Online Directories

June 19, 2016 Facebook Twitter LinkedIn Google+ Business Marketing

Metro Manila business sky

One of the best ways to attract customers is to give them direction. A good direction provides useful guide and knowledge that will help your current and potential customers to know your business better and make it more accessible to them. That is why there are business directories. And with the advancement of technology, online directories were born. They can help your business in many ways. If you are not yet convinced, here are 10 reasons why you should add your business to online directories.

1. It improves your SEO.

Most online business directories enjoy high search engine authority and visibility. When you add your business to an online business directory, the directory website adds an exclusive page for your business, which is then indexed and shown by Google in its top results pages. Hence, whether you have a website or not, adding your business in an online directory increases the chance that your business will be found by your potential customers on Google and other search engines.

hotel business directory search

BusinessDirectory.PH is one of the top online directories in the Philippines for hotels on Google.

2. It helps you connect to more customers and partners.

Adding your business to an online directory ensures the creation of an additional channel where your customers can access you. Business listings in most online business directories can usually receive inquiries from potential customers and investors. They can also receive comments or feedback, which the business owners can reply and interact with the commenters.

disqus comment system

Disqus comment system used in our directory

3. It increases your brand awareness.

Submitting your business to online directories increases the number of website pages that are featuring brand. This also means increasing your online mentions and exposure to a number of people who might be interested with your business or products.

4. It boosts your social media visibility.

Most online directories are already integrated with social media. The business listing pages in their directory have social media buttons which visitors can click to quickly share them on social media, such as Facebook, LinkedIn and Twitter. Further, online directory like our BusinessDirectory.PH has a Facebook Page where we share the latest approved listings to our followers to give them more social media visibility.

Share to Facebook

One of the latest directory listings posted in our Facebook Page and shared to our followers

5. It showcases your business details.

Local online business directories, like BusinessDirectory.PH, include your Google Map and details, such as address, contact number, email, website and more. This enables your existing and prospective customers to know your business deeper and find a better way to connect with you.

business details

The business details included in our listing at BusinessDirectory.PH

6. It intensifies your mobile marketing.

Modern online directories are already mobile responsive or friendly to users of mobile phones and tablets. If you want your business to be more accessible by mobile users, add your listing to mobile responsive business directories like BusinessDirectory.PH.

mobile online directory

How our business listing is shown on a mobile phone. Image courtesy of Mobiletest.me

7. It drives traffic to your website.

Online directories give you the opportunity to add your company website in your listing. If you don’t have a company website, you can also add your Facebook Page instead. Whether it’s a website or a free Facebook page that you add, online directories give its users and visitors a link to your website or page, which they can click and visit anytime.

8. It’s quick and easy to update.

Unlike printed business directories or yellow pages, online directories give you the ability to submit and update your listing quickly and easily as long as you are connected to the Internet. No more days or months of waiting like the traditional way.

9. It’s an inexpensive advertising.

Online business directories offer paid and free listing. If you budget doesn’t currently permit, you can opt a free listing which can already give you a lot of benefits. At BusinessDirectory.PH, you can add your business listing for free.

10. It gives your business a competitive edge.

To win your business competition, you have to intensify your marketing tactics. You have to edge your competitors by innovating your business and marketing. By enlisting your business in various relevant online directories, you can increase your chance to be one step ahead of your competitors.

So what are you waiting for? If you have a business located in the Philippines, feel free to add your business to online directories, starting at BusinessDirectory.PH